Domain Name Registration, Domain Name, Domain Hosting, Domain Registration, Domain, Internet Domain Name

Generic and descriptive domain names have become one of the fastest appreciating assets due to the well-known fact that commonly spoken (“generic”) words, phrases and product categories are naturally ingrained in people's minds. Hence the entities owning such generic and descriptive domain names are precisely the ones that own the Internet gateways to those topics and product categories, and as such wield a supreme advantage over those who don’t.

Although it's often desirable to have a brand name but that works only after if becomes very widely known. But, where a brand is not (yet) readily recognizable, a business would need to go to great lengths to help consumers associate its name with the products and/or services it provides. Tons of advertising revenue is often needed to try educating consumers to associate a non-generic brand name with the products or services a business provides. Market competition is intensifying by the day, and in this highly competitive environment a business needs every advantage it can get, to be noticed, recognized and above all remembered by its potential customers.

Acquiring a truly generic and memorable domain name that clearly describes one's products, services, or mission for the Internet users is the first crucial step in one's online success. Ideally, the domain name you use should instantly tell your target users of your purpose for being online. A name like that also creates an aura of stature and credibility for you and your business. Often one sees online businesses using their brand/company names that are unfamiliar and strange sounding to vast majority of users; a few examples: the company Finaplex describes itself as "a leading provider of enterprise software solutions", Vocus as "software for Public Relations", and Demantra as providing "powerful enterprise planning solutions". All three, and scores of others like them, use their company/brand name as their primary website/domain name. Now, is it realistic to believe that many out there know who Finaplex, Vocus or Demantra are and what they do? Now ask yourself, would it make a difference if they've been using domain names incorporating generic terms like "Software Solutions", "Public Relations", and "Planning Solutions", respectively?

Even though most businesses have realized the necessity of having an online presence, many/most still don't yet really get the Internet...they reflect that by continuing to expect their potential customers to remember and recall their cryptic website (domain) names in an online world that's getting more and more crowded by the day.

Web Advantage, LLC specializes in acquisition, development, and sale of high quality domain names in new extensions, such as .INFO, .BIZ, & .US. We deal only in domain names that are generic but specific and targeted, rich in keywords from established general, professional and business vocabularies. Hence, they are descriptive and memorable. We have also developed many of its domain names into fully functional, profitable websites.

Web Advantage, LLC entertains offers for purchase of both its developed websites and undeveloped domain names. Offers are considered only when they are consistent with fair-market valuation of a given domain name or website. We recommend that interested parties familiarize themselves (if they are already not) with domain-name aftermarket valuations. For this, we suggest visiting a well-respected independent online Domain Name Industry Magazine http://DnJournal.com where one can find published lists of verified reported domain-name sales; many of the high figure domain sales are not publicly reported due to non-disclosure agreements. Following are specific links for reported domain sales:

 • http://www.dnjournal.com/domainsales.htm

 • http://www.dnjournal.com/archive/domainsales/2005-3Q-expanded-newtld.htm

 • http://www.dnjournal.com/archive/domainsales/2004-expanded-newtld.htm

At Web Advantage, LLC we strongly believe that any business, company, or entity interested in its online survival and success cannot do without being proactive in its strategic planning in regards to the customer access issues. Selecting and acquiring a descriptive and memorable domain name that accurately reflects the reason for one's online presence is the first critical and essential step in that direction..