InternetDomainNames.us - What we do & Who we are 
Sunday, March 25, 2007, 03:27 PM
Generic and descriptive domain names have become one of the fastest appreciating assets due to the well-known fact that commonly spoken (“generic”) words, phrases and product categories are naturally ingrained in people's minds. Hence the entities owning such generic and descriptive domain names are precisely the ones that own the Internet gateways to those topics and product categories, and as such wield a supreme advantage over those who don’t.

Although it's often desirable to have a brand name but that works only after if becomes very widely known. But, where a brand is not (yet) readily recognizable, a business would need to go to great lengths to help consumers associate its name with the products and/or services it provides. Tons of advertising revenue is often needed to try educating consumers to associate a non-generic brand name with the products or services a business provides. Market competition is intensifying by the day, and in this highly competitive environment a business needs every advantage it can get, to be noticed, recognized and above all remembered by its potential customers.

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